Most people have heard and even used the terms “Promotional Products” and “Promotional Items”, but what is the difference? How about the difference between “Promotional Gifts”, and “Corporate Gifts”? All four terms get thrown around and there is a lot of confusion about what separates one from the other. Many people use the terms interchangeably and while they are all very important for your business, it is essential to know the differences so you can cover all your bases when shopping around. Thanks to InkHead Promotional Products, the distinctions between the four terms are now much clearer.

Promotional Products are defined as: imprinted products that are used to promote and/or brand businesses and special events while at the same time are functional and usable by their recipients. Some examples of promotional products are: pens, pencils, flashlights, USB drives, visor clips, rulers, and insulated bags. Promotional products are given away and used by your company. No matter what you are trying to promote, you will spread the word effectively with promotional products. The best online source is InkHead Promotional Products where you can browse the online catalog, or request a print catalog of the featured promotional products!

Promotional Items are defined as: imprinted items, often non-functional, used purely to promote and/or brand businesses and/or special events such as parties, weddings, reunions, sporting events, and more. Some examples of promotional items are: signs, magnets, spirit flags, stress balls, key chains, and lanyards. To compare, where promotional products have a clear use that is simply accompanied by a business logo, promotional items are meant to be seen as an advertisement. Signs and flags are the best examples of promotional items and are important for all organizations: corporations, small businesses, schools, not-for-profit organizations, sports teams, and charities.

Corporate Gifts are defined as: high quality imprinted or engraved gifts used to show employee appreciation or achievement while promoting and/or branding a business or event. Some examples: executive pens, laptop bags, golf items, briefcases, and wine and bar gift sets. Corporate gifts are generally not related to the type of business giving the gift, they are simply elegant gifts meant to show appreciation or thanks to outstanding employees, faithful patrons, or prospective clients. They are usually customized with business logos as a way to gain brand recognition. When choosing corporate gifts to customize, try to cater to the individual and remember that everywhere your gift recipient goes, so will your logo. You will get exposure, so choose wisely!

Finally, Promotional Gifts are defined as: medium to high quality customer appreciation gifts used to promote businesses and/or special events. Some examples of promotional gifts are: day planners, portfolios, hats, golf shirts, backpacks, poker chips, and coffee mugs. If you have ever been to a trade show, you have probably received promotional gifts from participating businesses. They usually are not products that are particularly related to the business’s industry, they are usually keepsakes that will keep the name of your business on their minds.

InkHead is the best place to find promotional products, promotional items, corporate gifts, and promotional gifts. If you still are a bit confused by the differences between each term, have no worries, InkHead has individual pages so you can find what you are looking for with a single click. With thousands of products to choose from, you need a company that makes the selection easy, and InkHead is at the top of its class for customer service and internet usability! Browse InkHead’s online catalogue today and see all of the different promotional products that are available for your custom imprint. For professional assistance, call 1-800-554-0127 M-F: 9AM-8PM EST.